Leading Business Improvement

Edit Content
Student Menu

Become a Successful Business Improvement Specialist

CTQ Tree: Critical to Quality Certification Course

#1 Critical to Quality course

How to use the CTQ Tree tool successfully and achieve amazing outcomes: a detailed guide

Course Duration

Approx. 1 Hour 25 Minutes

Course Price

$100

Lectures

18

Enroll Now

Key Concepts Covered in this Course

  • How to build the Critical to Quality Tree tool
  • How to identify what is critical to quality for your customers
  • Identification of the voice of the customer
  • Gathering of customer requirements to build and shape future products and services
  • Deliver higher quality products that are more likely to sell well
  • What critical to quality is
  • How to understand your customers needs and respond effectively
  • Gathering of customer information and feedback
  • How to use the data generated to impact the customer positively
  • Deliver higher quality products that are more likely to receive great customer feedback

Course instructor

Robert Chapman

Business Improvement Specialist

As a Business Improvement professional, I’ve gained extensive expertise in Project Management, Lean Six Sigma, and Process Improvement. My accomplishments include delivering projects that saved organizations significant resources, streamlined processes, improved user experiences, and reduced errors and waste. Additionally, I hold a Lean Six Sigma Black Belt certification.

Connect with Robert 

Course Summary

CTQ Tree: Critical to Quality Certification Course

This course will teach you how to use the CTQ Tree tool, a powerful method to understand your customer’s needs, expectations, and quality standards. You will learn the basics of CTQ, the steps to apply the tool, and the key components of a CTQ Tree. You will also see real-life examples of how CTQ Trees can help you shape your products and services, make better decisions, and create effective SLAs.

  • 3 downloadable resources
  • Certificate of completion
Enroll Now
★★★★★ 5/5

Course Reviews

The course structure is user-friendly, allowing participants to progress at their own pace. The inclusion of quizzes and assessments reinforces understanding, making the learning experience dynamic and engaging. The downloadable resources provided serve as valuable references for ongoing application in the workplace.

Alexa Bliss
Reviews from Verified Purchase

CTQ Tree: Critical to Quality Certification Course

Course Description

Understanding your customer, their needs and their requirements is crucially important – probably the most important thing you need to grasp in your business. To obtain this knowledge, you need a tool that will help you to gain the crucial insights to help you shape your products and services. This is where the CTQ (critical to quality) Tree tool comes in.

This tool enables you to work logically though a process, whether on your own, as a business or with your customer to establish their needs, what drives the successful delivery of these needs and the SLAs (service level agreements) that sit around them. The tool is multifaceted, giving you greater insight into what your customer wants but also enabling you to make better, more informed decisions and create lasting and achievable SLAs.

In this course, we do the following:

  • Go through the fundamentals of this tool (what CTQ is, what the tool is, the benefits and customer analysis).
  • We walk through the process you need to follow in order to deliver the tool.
  • We break the tool down into its constituent parts and explain each, in detail.
  • There are also several demonstrations, based on real life examples of CTQ Trees being deploying in a range of scenarios.
  • And we will give hints and tips along the way to ensure you are covered when looking to deploy this tool.

Being able to understand your customer’s needs today, tomorrow and longer term is a skill highly in demand and insight that is non-negotiable for any successful business. With the CTQ Tree, you get just that!

Enroll Now

Course Breakdown

  • What is CTQ? (Preview)
  • What is a CTQ Tree?
  • What is customer analysis?
  • The benefits of CTQ
  • High level overview
  • The need
  • The drivers
  • The CTQs
  • The demonstration approach
  • Demonstration 1
  • Demonstration 2
  • Demonstration 3
  • Review of key learnings
  • Hints and tips
  • Thank you
Try Sample Lessons

Students also bought

What some of our 200,000+ students have to say

“This is a good course for those who have no to very basic background on process improvement. The content is just right, not too overwhelming for me. The topics are discussed properly. I appreciate the examples given which make each topic easier to understand.”
Beverly
From Dallas, USA
“In my position, everyone suddenly want this kind of RCA, but no one really knew how to do it. It was simple but I felt I was doing it wrong. This course broke it down to the simple steps it is supposed to be to complete. Easy to follow and great examples.”
Athena
From Norway
“This course adds a lot more insight to the tool than you get from a simple template. I now know how to sell usage of the tool across my business - something I have really struggled with.”
Darby
From Sweden
“I learned a lot and will apply what I've learned in my work. Thank you, Robert. A detailed explanation and your quick responses to questions in message section , demonstrate that you are a professional in your sector! Thanks.”
Jami
From Abu Dhabi
“Great course. The pacing, content, and delivery is great. You could tell that great care and expertise was put into delivering the course. Thank you!”
Christopher
From Australia
“Truly brilliant. A great flow, a really knowledgeable instructor and great resources. I have had some trouble understanding the delivery of Lean, purpose and method - now I feel so much more confident. Thank you Robert.”
Benjamin
From London, UK
“An absolutely amazing course. It has a clear structure and as the slides are present I do not have to make notes. Also - all of the important definitions are being accompanied by demonstrations in practice of the tool by which I could understand the true meaning of them. The way the course is presented is nice to follow, language is impeccable and the speed is not to fast. Usually in other courses from Udemy I can see a definition of a problem directly followed by example with a lot of fluff, but those extra unneeded false interactions with learners make the course only longer and makes me usually loose my focus. In this course I did not experience it at all. It was to the point and I have actually learned something that I can directly use in my work. Thank you! PS I will for sure follow the other courses of the instructor!”
Magdalena
From Greece

Enroll & Join 200,000+ Happy Students Today!

We will be uploading course content on LBI around the topic of Business Improvement so please do check out the courses and offers.

Start Learning
Scroll to Top