Leading Business Improvement

Become a Successful Business Improvement Specialist

How to Create a Business Case

Top Business Case Course Comprehensive Guide to Crafting and Presenting Exceptional Business Proposals

Course Duration

Approx. 2 Hours 58 Minutes

Course Price




Key Concepts Covered in this Course

Course instructor

Robert Chapman

Business Improvement Specialist

As a Business Improvement professional, I’ve gained extensive expertise in Project ManagementLean Six Sigma, and Process Improvement. My accomplishments include delivering projects that saved organizations significant resources, streamlined processes, improved user experiences, and reduced errors and waste. Additionally, I hold a Lean Six Sigma Black Belt certification.

Course Summary

This course teaches you how to make strong business cases that are more likely to get approved. You’ll learn to avoid common mistakes and create clear, interesting proposals that tell your story well. The instructor has a perfect track record of getting 30 cases approved in a year, so you’ll pick up valuable tips for projects of any size.


Course Reviews

The knowledge I gained about crafting a compelling business case was greatly aided by this course. The real-world case studies were my favorite since they made the topics easier for me to understand and apply to real-world scenarios.

Olivier Groen

How to Create a Business Case Course

Course Description

Crafting a strong business case is crucial for getting approval, yet many fall short due to being too long, complex, or unclear. This course teaches the art of creating a well-balanced case, guiding you through each step.

Throughout the course, you’ll learn:

  • Techniques for making a persuasive case.
  • Key stages in the development process.
  • Important elements to include in your proposal.
  • Strategies to increase your chances of approval.

The focus is on creating concise, impactful cases that engage the reader, tell a compelling story, and provide the right amount of detail. This approach, tried and tested by myself and others, consistently leads to approval.

I’ve personally submitted 30 cases in the past year, all approved immediately, showing the effectiveness of this method. Whether it’s a small improvement or a major project, this framework works for projects of any size.

Course Breakdown

  • What is a business case? (Preview)
  • How to produce a business case
  • Establish the structure and the flow of a business case
  • Reasons for a case
  • Scenario
  • Introduce the business case
  • Executive summary
  • Executive summary – demonstration
  • Background
  • Background – demonstration
  • Scope
  • Scope – demonstration
  • Proposed solution
  • Proposed solution – demonstration
  • Other options considered
  • Other options considered – demonstration
  • Timeframe
  • Timeframe – demonstration
  • Benefits
  • Benefits – demonstration
  • Cost of work
  • Cost of work – demonstration
  • Recurring costs
  • Recurring costs – demonstration
  • Time & cost savings
  • Time & cost savings – demonstration
  • Risks
  • Risks – demonstration
  • Next steps
  • Next steps – demonstration
  • Best practice exercise
  • Review of key learnings
  • Thank you

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What some of our 150,000+ students have to say

“This is a good course for those who have no to very basic background on process improvement. The content is just right, not too overwhelming for me. The topics are discussed properly. I appreciate the examples given which make each topic easier to understand.”
From Dallas, USA
“In my position, everyone suddenly want this kind of RCA, but no one really knew how to do it. It was simple but I felt I was doing it wrong. This course broke it down to the simple steps it is supposed to be to complete. Easy to follow and great examples.”
From Norway
“This course adds a lot more insight to the tool than you get from a simple template. I now know how to sell usage of the tool across my business - something I have really struggled with.”
From Sweden
“I learned a lot and will apply what I've learned in my work. Thank you, Robert. A detailed explanation and your quick responses to questions in message section , demonstrate that you are a professional in your sector! Thanks.”
From Abu Dhabi
“Great course. The pacing, content, and delivery is great. You could tell that great care and expertise was put into delivering the course. Thank you!”
From Australia
“Truly brilliant. A great flow, a really knowledgeable instructor and great resources. I have had some trouble understanding the delivery of Lean, purpose and method - now I feel so much more confident. Thank you Robert.”
From London, UK
“An absolutely amazing course. It has a clear structure and as the slides are present I do not have to make notes. Also - all of the important definitions are being accompanied by demonstrations in practice of the tool by which I could understand the true meaning of them. The way the course is presented is nice to follow, language is impeccable and the speed is not to fast. Usually in other courses from Udemy I can see a definition of a problem directly followed by example with a lot of fluff, but those extra unneeded false interactions with learners make the course only longer and makes me usually loose my focus. In this course I did not experience it at all. It was to the point and I have actually learned something that I can directly use in my work. Thank you! PS I will for sure follow the other courses of the instructor!”
From Greece

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