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How to Create a Business Case

(7 customer reviews)


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Delivering a well thought through business case is crucial if you are going to have any chance of having that case approved. On too many occasions people submit subpar business cases which are either too long, too short, too complex or too vague. Creating a business case that strikes the right balance is a fine art, and this course will show you the steps you need to follow to do just that. In this course, you will learn:

  • How to pull together an effective business case.
  • The key process steps you need to complete.
  • Key things to look out for when creating your case.
  • Hints and tips on how to increase your chances of approval.

This course is about delivering concise, to the point and effective business cases that attract and keep the readers attention, tell a story and include the right amount of detail. The method followed in this course has been tried and tested by myself, your instructor, plus many other people in business, on numerous occasions, all with the outcome of having the business case in question approved. In the past year I have submitted 30 business cases in my current organisation, and ALL have been approved first time due to the fact that they have followed this model. These business cases have ranged from small improvement projects to large, transformation projects requiring new hiring, new software installations and structural organisational change. The model works for any size of project!

7 reviews for How to Create a Business Case

  1. Marlene Fisher

    Marlene Fisher (verified owner)

    This course is a comprehensive dive into the intricacies of crafting a solid business case. Dekker’s expertise shines through as he navigates through each crucial step with clarity and precision. From outlining objectives to conducting thorough market research, every aspect is covered in meticulous detail. The practical exercises and real-world examples provided make the learning experience engaging and applicable.

  2. janis Lloyd

    janis Lloyd (verified owner)

    The content is presented in a clear, step-by-step manner, making it accessible to both novices and seasoned professionals.

  3. Liam Klaudia

    Liam Klaudia (verified owner)

    This course provided a structured approach to building a persuasive business case, guiding me through essential elements like problem definition, solution description, benefits analysis, and financial projections. This framework facilitated clear and organized arguments.

  4. Rebecca Sanders

    Rebecca Sanders (verified owner)

    To create a business case effectively, outline problem, propose solution, analyze costs and benefits, and present compelling arguments. This course provides clear guidance and practical insights. Highly recommended!

  5. Jessica Coy

    Jessica Coy (verified owner)

    I particularly appreciated the focus on continuous improvement and the adaptability of the tools provided. The “Rapid Business Improvement” course equips learners with a toolkit that can be customized to suit the unique needs of different industries and businesses.

  6. Margit Anselm

    Margit Anselm (verified owner)

    The course content is exceptionally well-organized, providing a comprehensive overview of key principles and methodologies within the realm of business improvement. The instructors effectively break down complex concepts into digestible modules, ensuring that learners can grasp and apply the knowledge in a real-world context.

  7. Garrett Ingram

    Garrett Ingram (verified owner)

    Participants learn to identify stakeholders, gather relevant data, and present compelling arguments. With step-by-step guidance, this course equips individuals with essential skills to influence decision-makers and drive successful projects. Whether you’re new to business case development or seeking to enhance your skills, this course provides valuable techniques for achieving project success.

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How to Create a Business Case
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